contact ↗

Growth comes from the bond between a brand and the people who see themselves in it. We build the places where that bond is made. Based in Berlin and San Francisco, Rooftop is a small studio by design, so you work with the same people from the first thought to the last detail.

Ask us anything ↗

We love the moment before a project exists. Send us a URL, a design or a half-formed idea, and we’ll give you a straight answer. Useful either way, and on us.

clients

From boutique labels and rising start-ups to global brands.

We believe an innovative mind is shaped by breaking out of a single perspective. That’s why we love working with clients from early stage to late stage.

  • Namilia
  • Adidas
  • Fermentbites
  • Chanel
  • Yachtdrop
  • Mercedes
  • Blue Farm
  • Vogue
  • Kiko Kosmotics
  • eBay
  • Aesop

how we work

Every project we take on runs in one holistic workflow of five movements, with the same people from the first thought to the running system. The first one is always Think, and it brings all disciplines together.

↗
AesopA smart, full-funnel subscription experience for next-gen retention.
↗
Blue FarmShopify Enterprise store for Europe’s leading non-milk D2C brand, +40 % conversion rate.
↗
Vogue60 % sign-up conversion on the conference platform.
  1. 1Think

    It starts with what no metric can track.

    Your brand, the people it’s for, and what would make them come back for years, turned into one idea you can react to.

  2. 2re:think

    Then we test the vision against reality.

    Data, category, business case and feasibility, each checked by a specialist and written down with a fixed price for what follows.

  3. 3Craft

    Then we make it real enough to argue about.

    The system first, then the interface, designed for people and for machines, and shown to you every week.

  4. 4Build

    Then the same people build it.

    No handover. The same team builds what it designed, so the details that make your brand feel like itself survive the launch.

  5. 5Run

    Launch is where it starts paying off.

    We stay, if you want us to, in phases you can end the moment we stop paying for ourselves. Every month you see the numbers.

what we do

The same five movements, three things we build with them: websites people believe, stores that earn, products people keep. Pick the one you came for.

Website

First the sentence. Then the site.

We sharpen what your brand has to say, then design and build the site that says it, so people believe it and AI answer engines can quote it.

explore ↗
  • Positioning
  • Communication architecture
  • Enterprise websites
  • Design systems

E-Commerce

Anyone can launch a shop. Making it earn is the hard part.

Shopify Plus or Hydrogen, built around your brand and the people who love it, and run in the months after launch, where the money is made.

explore ↗
  • Shopify Plus / Enterprise
  • Hydrogen / headless
  • Agentic commerce
  • Continuous Partnership

Product

Think it through. Then ship it.

Web, mobile, platforms and companion apps: we decide what to build and what to leave out, then design, engineer and keep shipping.

explore ↗
  • Product discovery
  • Web & mobile
  • Companion apps
  • AI in the product

work

Twelve projects, from rising D2C brands to global houses, from the first thought to the running system.

  • Blue Farm — the store on a phone, in the grass
    • Shopify Enterprise
    • E-Commerce

    Blue Farm

    Digital transformation for Europe’s leading non-milk D2C brand, +40 % CVR.

  • Vogue — the conference platform on a phone
    • Digital Product
    • UI/UX
    • Development

    Vogue

    The Vogue Innovation Conference as a digital ecosystem, 60 % sign-up CVR.

  • Aesop — the subscription experience on a phone
    • Innovation lab
    • Digital Product
    • UI/UX

    Aesop

    Next-gen retention: a full-funnel subscription experience, lab concept.

  • B2B Platform — the dashboard on a laptop
    • Digital Product
    • UI/UX
    • Development

    B2B Platform

    A platform connecting mindful C-level executives around the world.

  • Zinnober — a couple in a plant-filled room
    • Branding
    • UI Design
    • Development
    • Print

    Zinnober

    Floristry, lifestyle and editorial in one boutique web and print experience.

  • Elevation X — the site on a laptop
    • Branding
    • UI/UX
    • Development

    Elevation X

    Branding, 3D and UX merged into one immersive visual language.

  • FIN — a poster in an underground station
    • Branding
    • Brand Strategy
    • UI/UX

    FIN

    Strategy, identity and communication for a new generation of financial trust.

  • WeWork — the member app in hand
    • Innovation lab
    • Digital Product
    • UI/UX

    WeWork

    A member-first product connecting shared spaces through community.

  • IVY — the Chanel experience on a phone
    • Digital Product
    • UI/UX
    • Development

    IVY

    A next-gen fan engagement system for brands like Chanel and Louis Vuitton.

  • Plush 74 — the location grid on a phone
    • UI/UX

    Plush 74

    A grid interface that turned location scouting into a curated experience.

  • Rooftop Lab — two people meditating in blue light
    • Innovation lab
    • Digital Product

    Rooftop Lab

    A meditation app syncing the experience with your brain’s rhythm.

  • Yachtdrop — the store on a laptop
    • Shopify Enterprise
    • Headless Commerce
    • Hydrogen
    • UI/UX

    Yachtdrop

    Product and strategy rebuilt for scale in last-mile luxury logistics.

talk

Tell us what you’re working on. A URL, three sentences, a half-formed idea. Our team takes a first look and tells you what they’d do first.

Ask us anything ↗