Website
First the sentence. Then the site.
We sharpen what your brand has to say, then design and build the site that says it, so people believe it and AI answer engines can quote it.
explore ↗Growth comes from the bond between a brand and the people who see themselves in it. We build the places where that bond is made. Based in Berlin and San Francisco, Rooftop is a small studio by design, so you work with the same people from the first thought to the last detail.
We love the moment before a project exists. Send us a URL, a design or a half-formed idea, and we’ll give you a straight answer. Useful either way, and on us.
clients
We believe an innovative mind is shaped by breaking out of a single perspective. That’s why we love working with clients from early stage to late stage.
how we work
Every project we take on runs in one holistic workflow of five movements, with the same people from the first thought to the running system. The first one is always Think, and it brings all disciplines together.
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It starts with what no metric can track.
Your brand, the people it’s for, and what would make them come back for years, turned into one idea you can react to.
Then we test the vision against reality.
Data, category, business case and feasibility, each checked by a specialist and written down with a fixed price for what follows.
Then we make it real enough to argue about.
The system first, then the interface, designed for people and for machines, and shown to you every week.
Then the same people build it.
No handover. The same team builds what it designed, so the details that make your brand feel like itself survive the launch.
Launch is where it starts paying off.
We stay, if you want us to, in phases you can end the moment we stop paying for ourselves. Every month you see the numbers.
work
Twelve projects, from rising D2C brands to global houses, from the first thought to the running system.
Digital transformation for Europe’s leading non-milk D2C brand, +40 % CVR.
The Vogue Innovation Conference as a digital ecosystem, 60 % sign-up CVR.
Next-gen retention: a full-funnel subscription experience, lab concept.
A platform connecting mindful C-level executives around the world.
Floristry, lifestyle and editorial in one boutique web and print experience.
Branding, 3D and UX merged into one immersive visual language.
Strategy, identity and communication for a new generation of financial trust.
A member-first product connecting shared spaces through community.
A next-gen fan engagement system for brands like Chanel and Louis Vuitton.
A grid interface that turned location scouting into a curated experience.
A meditation app syncing the experience with your brain’s rhythm.
Product and strategy rebuilt for scale in last-mile luxury logistics.
talk
Tell us what you’re working on. A URL, three sentences, a half-formed idea. Our team takes a first look and tells you what they’d do first.
Ask us anything ↗